Sunday, October 05, 2008

Nothing new under the sun

Have you seen the commercial? The one where they take Honey Bunches of Oats cereal and blow away the flakes. They call it New Just Bunches. The irony is that recently they published the history of the original cereal on the box. I hadn't realized it was developed in the late '80s. I sure don't remember getting it in those years. (Oh, that's right. Those were our oatmeal years.)

I read the account--mostly because it was written with words. I've always been a sucker for those. It tells how a Post worker thought that he could take a number of existing cereals and create an even better one. He used a couple kinds of flakes and some granola. After some experimenting, Honey Bunches of Oats made its debut.

Now what do we get? The granola by itself. The favorite health food of 20 years ago. And this in an election year advocating CHANGE.

Well, maybe Just Bunches makes sense after all.

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